The campaign has been developed by the Home Office and the National Union of Students, and will direct students to a new website, . It is the first time the NUS has used its database for such a push.
An email campaign will give details of the site, where students can play the 'Kebabathon' interactive game. The aim of the game is to get Danny Timpson, who has lost his keys in a drunken haze, to break into his own house, via obstacles such as the neighbours' dog and up drainpipes -- all without dropping his kebab.
However, there is a serious message behind the campaign -- to illustrate that if a house can be broken into without keys by the people who live there, then it is also possible for a burglar to do the same thing. The site and game were designed by the London agency Ellipsis.
John Denham, Home Office minister for crime reduction and community safety, said: "The website is a common-sense way of giving them the simple advice they need that will help them secure themselves and their belongings.
"As over 70% of students own a computer, and 98% of them have internet access during the week, it seems most appropriate to provide this advice in a way we know will reach them."
Verity Coyle, vice-president for welfare at the NUS, said: "This is the first time we've used our substantial online capabilities to launch a viral campaign and we hope that the 'Kebabathon' will encourage students to make good use of the advice on the website."
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