Prior to joining Nunwood, Wiseman worked for ACNielsen's advanced analytical consulting division, delivering insight for some of the world's largest FMCG brands, including Allied Domecq, Coca-Cola and Procter & Gamble.
In addition, Wiseman was heavily involved in developing models to assess the long-term benefits of advertising.
The analytics division has recently launched a customer value modelling service providing a link between the customer experience, what customer service excellence means and where investments should be focused to deliver the greatest financial return.
Also an advanced mystery shopping analytics service has been created, which will deliver resources from mystery shopping programmes.
Sam Gardner, managing director of marketing analytics at Nunwood, said: "With increased demand from the market to provide analytical insight services, Andrew and Marco will play an important role in the development of Nunwood's approach in this area."
Nunwood has also hired Marco Guida as a statistical analyst.
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