Four fresh complaints have been upheld against the digital communications company, which has been found lacking in areas of truthfulness, substantiation of claims and availability of products.
NTL has now committed a total of six advertising offences within the last three weeks.
Complaints flooded in from consumers -- as well as from Hammersmith & Fulham trading standards department -- objecting to two press ads and three direct mailings.
NTL has been found guilty on three counts of advertising its internet, email and telephone packages in areas where they are not yet available and, in some cases, where the company did not even have a launch date for services. A footnote stating "regional variations apply" was not enough to get NTL off the hook.
Another complaint was upheld against NTL's claim that a particular product "gives you access to a great range of internet sites through your TV, totally free". The wording was judged to be misleading, because it implies that consumers can access the worldwide web via NTL when they can not.
NTL defended its advertisements against all the complaints received by the ASA, but the authority asked the company to amend and clarify its communications in every case.
Of the two ASA rulings against NTL on August 22, one concerned an overclaim on the number of cartoon channels available on its television service, and the other concerned mailings sent to ineligible recipients.
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