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Most read: WPP reports surge in pre-tax profits

Today's most read story is the . The second most read is . But you read both of them here first, yesterday.

So we'll tell you about the news about in the first half of 2014, up 44.5 per cent year on year.

Not too shabby, although the statement poured cold water on proceedings:

However, general client behaviour does not reflect that state of mind as tepid GDP growth, low or no inflation and consequent lack of pricing power encourage a focus on cutting costs to reach profit targets, rather than revenue growth.

In addition, there seem to be little, if any, reason for an upside breakout from the current levels of real or nominal GDP growth, which previously remained stuck at around 3 per cent and 5 per cent respectively and below the pre-Lehman trend rate, which by definition was unsustainable.

WPP 2015 interim statement

For more, read ±±¾©Èü³µpk10's Omar Oakes .

A McWhopper: Will McDonald's make peace on Burger King's terms?

is on 21 September, and Burger King is supporting the initiative by suggesting a "burger wars" truce with McDonald's.

Burger King has proposed . They've helpfully designed the burger, branding, staff uniforms – the whole nine yards.

It's clearly a campaign that's taken a lot of time, work and expertise.  The Peace One Day founder is on board, and there's the obligatory concise, witty hashtag, .

But we had to ask the PR whether Burger King had bothered to get in touch with McDonald's before releasing this campaign? It seems a bit rich to set all the terms of a partnership and then ask your major competitor to join in.

What choice does McDonald's have? Say no and become a de facto supporter of war?

Well, apparently they have this choice.

"A simple phone call will do next time." McDonald's PR: take the rest of the day off (although we would look like to taste the McWhopper – make it happen).

On social: #NationalDogDay

It's becoming a reoccurring trend now that annual celebration days have to be recognised on social (see our and roundups if you don't believe us). Today is no exception.

has been trending on Twitter and brands went barking mad (sorry) for the occasion.

While a tsunami of cute dog photos made their way onto the social networking site, a few brands went the extra mile to get consumers' tails wagging. Here are our standouts.

Charity Dog's Trust created a , representing the 23 most popular breeds of our four-legged friends (5,000 downloads and counting).

While online takeaway site Just Eat recruited the below furry friend to do a mini fist pump as part of its ongoing campaign.

It's a doggy dog world. Happy

— JUST EAT UK (@JustEatUK)

Here's a Storify slide show of the other brand tweets to National Dog Day (mouse over/tap the screen to see the tweet's text). Seen a tweet you think should be included? Tweet us at .

Instagram: This is how you do music marketing on social

We're big fans of work to promote Jess Glynne's new album and the singles from it.

First off, the7stars used "Facebook-level targetting on Instagram" to deliver cinemagraph and video creative for the single Don’t Be So Hard On Yourself.

We studied Jess’s current fanbase, plugged into what inspired them as fans and used that to identify the broader audience. Through social listening habits, media insights and affinity matching, we developed an exhaustive list of granular targets – more than 50 different segments. We targeted based on other relevant artists Jess had collaborated with, core brands that matched her audience profiling and niche demographic targeting. This level of detail was key to the success of this unique campaign.

Catie Dear, the7stars

But we love flabbergasted at the way the campaign engaged fans to make a lyric video through clips submitted to an Instagram hashtag. From this webpage, they produced this:

The7stars says it was viewed more than 3.7 million times in three days (the video also ran on Facebook and Instagram).

What the others are saying: Autoplay and graphic video

, today, and footage of the shooting has been posted onto social networks with autoplay by news publishers.

It's ignited a debate around autoplay, which can remove a user's choice to avoid graphic footage.

, as have , while Vice's Motherboard says .

Autoplay assumes that what you are about to watch, whether you like it or not, will at least not offend you.

, ,

We'll have to wait and see how Twitter, Facebook, et al respond, but judging from a stream of tweets, a large proportion of users will be switching autoplay off in the options anyway.

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