Most read: William Hill launches frenetic ad
William Hill is taking a different approach to that of its rivals, with three spots by Bark&Bite, a creative and post-production company that's now the bookmaker's only retained agency in the UK. The first in the series launches this weekend.
The ad, 北京赛车pk10's James Swift writes, "is a frenetic mixture of football, cartoon explosions and aggressive cut-away scenes combined with an electro dance sound track by Knife Party."
William Hill's marketing campaigns chief Pete Spiers told Marketing Magazine's Shona Ghosh: "One aspect of our brief [to Bark&Bite] was that if you were standing in the pub, and you heard the music, you’d be compelled to turn your head and watch the screen."
Here's the ad, which will air on Sky Sports on 23 August, during Chelsea’s Premier League football match against West Bromwich Albion.
Read more from , or check out as well the other campaigns released by bookmakers since the start of the Premier League season.
Big updates: Latest 北京赛车pk10 Big Awards shortlists
The white smoke is billowing from the judging room, which means we have updates on another pair of shortlists: , and .
, with Abbott Mead Vickers BBDO, Adam & Eve/DDB, BBH and Wieden & Kennedy London all receiving two nods.
, with two horses in the race. The field is rounded out Mother, Adam & Eve/DDB and VCCP.
Latest ads: A tiny, reckless ballerina
– released online today and hitting TV tomorrow – featuring an exuberant young girl performing a remarkably accomplished dance routine to Elton John's "Tiny Dancer".
The ad was created by Adam & Eve/DDB, Richard Brim was the executive creative director, and it was written by Jo Cresswell and art directed by Sian Coole.
Dougal Wilson directed the spot through Blink.
Read on for .
Innovations: A sat nav app that speaks in a child's voice when it's near a school
Here's a creative idea we like from Swedish ad agency for If Insurance. They've released the free "Slow Down GPS" app, which aims to affect a driver's behaviour with some emotionally resonant cues. When the car is in an area with a school or day care centre, the voice of the sat nav changes to that of a child.
At the moment, only the Nordic region is covered. The agency is also looking into how to track the performance and effectiveness of the app.
Virals: Thai restaurant's Mother's Day ad
Bar B Q Plaza's emotional Mother's Day ad in Thailand is top of the this week.
Released on 6 August in the lead up to Mothers Day in Thailand (12 August), the restaurant chain ran an ad which invites you to spare a thought for those in the hospitality industry, who often have to work during such special occasions.
The film has been shared 157,702 times in the past seven days and has amassed nearly 3.5 million views on YouTube and counting.
Here's the full top ten at a glance.
- Bar B Q Plaza: "the waiters' mom" by nudeJEH
- Air New Zealand: Men In Black Safety Defenders by True Auckland
- ROC "Cristiano Ronaldo in Disguise"
- Kleenex "unlikely best friends" by VSA Partners, USA
- Coca-Cola "Trao Cam Xuc, Nhan Hanh Phuc"
- Samsung "Introducing the Galaxy Note5"
- DC Shoes "Robbie Maddison’s pipe dream" by DC Shoes
- PlayStation: Announcing The Star Wars™ Limited Edition
- Google: Introducing Project Sunroof
- Samsung: Galaxy S6 Edge+
Compiled by Jonathan Shannon
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