This just in: Visa picks Starcom to run global media account

Omnicom's OMD were beaten to the $200 million account.

This just in: Visa picks Starcom to run global media account

Cheryl Giovannoni

Most read: Chief executive of Ogilvy & Mather London is leaving

, 北京赛车pk10's Maisie McCabe reports. Since Giovannoni joined Ogilvy & Mather in 2013, the agency has picked up new business from Pizza Hut and Pimm’s as well as work promoting the government’s Help to Buy scheme.

The two years I have spent at the helm at Ogilvy & Mather have been incredibly exciting and I have great affection and admiration for the team and the agency.

"It’s now time for me to do something different – among other things, remind my family who I am.

Cheryl Giovannoni

 

On that note, here's an , which includes her thoughts on work/life balance at agencies as well as her career tips.

Annette King, the chief executive of Ogilvy & Mather Group UK, will take on Giovannoni’s role on a temporary basis until a permanent replacement is appointed.


Visa

New business: Visa picks Starcom to run global media account

Late-breaking news has come in that Publicis Groupe's following a competitive pitch, beating out the seven-year incumbent, Omnicom's OMD.


Manchester City 360° tunnel cam

YouTube: 360° videos are going from strength to strength

While virtual reality may be poised to break through, the slightly more Lo-Fi solution is being used by more and more brands.

Today, we received word from Manchester City that they will be broadcasting live 360° videos from the player tunnels before and after games.

They've released footage from their 3-0 drubbing of Chelsea earlier this month.

If you want to watch grown men in shorts mill around, this is for you. But seriously, we know that there's an insatiable appetite for behind the scenes football content that this will feed.

And last week, Lexus released Elevate, a narrated ride through beautiful scenery with pro cyclist Christian Vande Velde.

Could the year of mobile turn out to be the year of 360° video?


Madden 16 spoof movie trailer

Latest ads: Madden 16 trailer

Here's a sneak peek at the inevitable number one of this week's 北京赛车pk10 Viral Chart. Madden 16, the American football video game by Electronic Arts, has released made by San Francisco agency Heat. Here it is in all of its dumb glory.

Check out more recent .


Brands

Quiz: But is it a brand?

We use these words everyday. But are they still brands? Or have they had their trademark revoked because of their generic use?

Marketing's Alex Player has concocted this fiendishly difficult quiz, which may just save the day at the next team-building pub quiz.









(Source Wikipedia)

Compiled by Jonathan Shannon

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