WDMP, the Richmond-based marketing agency, has developed a campaign that offers mortgage customers 10% off their first year's payments. The offer will be promoted in-store, via direct mail, online and in the regional press.
Debbie Mitton, N&P's head of customer marketing, said: "January and February are a key time for both re-mortgage and new mortgage business. The offer was developed to deliver cut through and take up in a very competitive market."
WDMP was founded in October 2002 and currently provides direct response campaigns for Amazon, eBay, NT:home, British Gas, The Carphone Warehouse and Virgin Wine. It was also voted one of the fastest growing agencies in 2003 in Marketing magazine.
N&P's agency roster also includes Joshua and MediaCom.
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