Depicting a winter forest scene, the interactive window can be illuminated by members of the public tweeting #switch, to turn
on lights within the display.
As part of the campaign, customers pre-ordering the new Nokia Lumia 820 from Selfridges will receive the Nokia Purity Pro Wireless Stereo headset by Monster for free.
Adam Johnson, head of consumer marketing for Nokia UK and Ireland, said: "Social media plays such an integral role in our customers lives that we felt it was essential to include an interactive element to the window design. The turning on of the London Christmas lights is a huge celebration on Oxford Street and we wanted to give the public their own experience of turning on Nokia's Christmas lights."
Richard Jones, technology buyer at Selfridges, added: "Christmas for Selfridges is all about the unusual and the extraordinary, so the Nokia Lumia window not only looks beautiful, but the interactive element gets everyone involved and is a fun way to celebrate the festive season."
Comment below and let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by