The stunt at outdoor retailer Mountain Warehouse's Fulham store in West London was set up to launch the brand's spring/summer collection of lightweight jackets, breathable boots, picnic sets, festival kits and camping gear.
The outdoor apparel brand worked with House PR to organise the event. Six, seven year-old volunteers were selected to help out with the window display, cuddling and bottle-feeding the lambs.
Mark Neale, founder of Mountain Warehouse, said: "What better way to kick-off the countdown to the Easter bank holiday than to introduce central London to the great British countryside? Our Fulham customers got a lovely surprise seeing a flock of three-week-old lambs frolicking around the store."
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by .