The £299 16GB version of the X6 will be launched on 24 February with a multi-million pound marketing campaign focusing on entertainment experiences.
Unlike the already released £449 32GB version, the 16GB does not include Nokia's Comes With Music service. Available on selected handsets since November 2008, Comes With Music offers unlimited music downloads from the Nokia Music Store.
According to figures from music blog MusicAlly, the service had secured 107,000 users worldwide by October 2009.
An X6 pre-launch competition will invite people to submit video entries for a chance to become Nokia's 'X6 All Areas' entertainment reporter for a year.
Six overall finalists will be selected by a celebrity judging panel and will get the opportunity to report and blog about their experiences from six major entertainment events around the world, beginning in London at the Nokia X6 launch party on 3 March.
Nokia is working with seven UK operator partners to give customers the chance to win an X6 All Areas pass with every purchase of the handset.
Six winners from each store will walk away with the pass, giving them access to the X6 launch party and one of the other special events on the X6 All Areas circuit, including Rihanna at the O2 Arena.
The ad campaign will work across TV, outdoor and cinema, and includes a wrap of the IMAX in Waterloo.
"The campaign is built around demonstrating total entertainment," said Nokia UK head of brand Fiona Bosman. "So the TV ad shows different people experiencing entertainment in different ways, from watching a sports game to having a drink with your friends to playing games with your friends."
.jpg)
.jpg)