NME and MySpace partner for US awards streaming

LONDON - The NME has signed a partnership with social network MySpace to stream the first NME Awards US live from Los Angeles next month.

The launch of the awards, which have grown out of the success of the NME Awards in UK, will be held in the US for the first time in Los Angeles at Goldenvoice's historic El Rey Theatre on April 23, two days before the begins.

MySpace will , covering not only the Awards themselves but a string of live performances from a host of established and breakthrough artists.

In addition to streaming the awards, will also be presenting the Best Band of the Year award.

Josh Brooks, MySpace vice-president of marketing and content, said: "NME has been a leader in discovering and promoting new music for decades -- their awards show has always been a legendary line-up of who's who in music.

"MySpace's partnership with NME is a reflection of our commitment to empowering up-and-coming artists to living legends with a vehicle to be heard. The MySpace webcast ensures that everyone around the world -- not just the lucky few in the audience -- will be talking about the show the next day."

The US awards includes 11 categories including American Alternative/Indie Album of the Year, which is sponsored by ; Best New American Alternative/Indie Band, sponsored by ; and Best Video sponsored by broadband entertainment firm .

Winners will be voted for by NME.com's US audience across key categories, while others, including the famous Godlike Genius Award, will be chosen by NME's editorial team.

The NME Awards Tour, which features Kate Nash, kicks off in Atlanta on April 15, sweeps across US cities, ending in San Francisco on May 13.

Paul Cheal, NME publishing director at IPC, said: "The arrival of the awards in the US not only allows us to build on our amazing heritage, but also to bring our biggest live event to a US audience that is using NME.com in ever greater numbers. It's great news to have such powerful supporters to work with."

The shortlist for all categories will be unveiled on April 7 at .

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content