The Nissan note direct mail campaign, created by Tullo Marshall Warren, will incorporate the tagline "The new Nissan Note. Because there's no bigger adventure than having kids'.
Customers have been identified as those between the ages of 30 and 44, who require more room in the car for growing family needs.
The campaign begins with an envelope which reads "Why?" in a wallpaper-style with illustrated birds and bees.
Inside, a booklet contains the same style creative with an ongoing dialogue between a father and his child: "Daddy... why are we getting a new car?"
Each spread reveals and represents different aspects of the Note linked to the father's responses. The booklet continues until the ultimate question is asked about the birds and the bees, linking back to the wallpaper-style illustration.
Rita Ip, account manager at TMW, said: "Our approach is a tactile creative execution and is an ideal mechanism for capturing the potential Nissan Note buyer's attention."
The firm is targeting around 72,500 current or previous owners of a Nissan Almera or Almera Tino.
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