The deal follows the car manufacturer's sponsorship of last year's series of '24' and will break with the start of the fifth series this Sunday.
In keeping with the action theme of '24', which stars Kiefer Sutherland, TBWA has created a series of four adventures in 15-, 10- and five-second idents, which will run over the 24-episode run of the show.
Under the slogan "Shift adventure", each feature wildlife presenter Saba Douglas Hamilton driving Nissan's 4X4 range, the Murano, X-trail, Pathfinder and Navara in a docu-drama format, travelling off the beaten track and arriving at unexpected destinations.
Locations on offer include South Africa, Namibia and South America.
Justin Ellis, Nissan marketing director, said: "Last year's partnership with Sky was a great success and the creative proved very popular with '24' fans. We want to do even better than that this year and we believe we have, with an eye-catching and very exciting series of films."
He added that the creative would also be rolled out across other activity, both above and below the line.
The idents were directed by James Bryce, art directed by Frazer Jelley and written by Alasdair Graham. The media planning and buying was through Manning Gottlieb OMD.
Robert Harwood Mathews, account group head at TBWA\London, added: "It takes a really brave client and team to produce such a disruptive piece of creative so ambitious and far removed from the usual 4X4 cliches. This campaign is a great example of how a big idea can be translated across sponsorship and beyond."
Nissan's link-up with '24' last year was part of a sponsorship deal of its Sunday night drama line-up, including 'Nip/Tuck' and 'Dream Team'. This was also created TBWA\London and used the slogan "original drama".
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