The online extension was planned and bought by Manning Gottlieb OMD, the same agency that brokered the TV sponsorship. The motive is to present the film in weekly instalments rather than the staggered mini episodes seen on TV.
The drama began with the first episode of '24' on January 30. This Sunday's episode of '24' will be the 14th.
The Nissan Drama , launching on Friday, will be promoted using in-page video streaming on entertainment websites such as Empire and Yahoo Entertainment. Nissan is hoping to attract the ABC1 early adopters who are open to its "Shift" positioning.
The banner creative and website development was handled by French digital agency Duke Interactive.
The thriller-esque drama was created by TBWA\London, and was broken up for TV into 20-second episodes. The male hero gets involved in a number of adventures featuring a range of Nissan cars as he attempts to find his way across America. The cars include the 350Z Roadster, Murano, new Navara and Pathfinder.
The story will unfold each week on Sky One and on the website.
Nissan recently got into trouble with website ads after a member of the public complained that children might copy behaviour in two executions for the X-Trail 4WD. In one, a man made coffee by putting granules in his mouth and then pouring in boiling water. In the other, a man is about to iron a T-shirt while he is still wearing it.
Duke did not work on this campaign.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
_1.jpg)
.jpg)
