Nissan creates a virtual test drive with runaway bride and groom

Europe

Simon Nias

August 06, 2013

How long?

1 minute

Nissan creates a virtual test drive with runaway bride and groom

A routine test drive turns into a car chase through the streets of a sleepy Mediterranean town in this virtual test drive to promote the launch of the new Nissan Note.

Viewers are invited to use Facebook Connect to personalise the content of the test drive with their name and pictures of their friends. The content varies depending on the gender and relationship status of the viewer, with alternative versions featuring a runaway bride or groom.

The test drive video uses the strapline "anticipate the unexpected" and focuses heavily on the safety features of the new Nissan Note, which will launch across Europe in October.

Brand: Nissan Note

Client: Arnaud Charpentier, Michel Fromentin, Mariana Campelo

Agency: DAN Paris

Creative: Rudi Anggono, Franck Botbol

Topics

Advertising Technology

Social Media