Nikon will sponsor 11 golf tournaments that feature on the station this year, covering all four majors, such as The Masters, plus the Ryder Cup and World Match Play.
The six-figure sponsorship deal was negotiated by Travis Glen, sponsorship executive at TalkSport and Tracey Brown, associate director at MediaCom.
The first golf championship on TalkSport sponsored by Nikon was the World Golf Championship, which took place over the Easter weekend.
Matt Wilson, TalkSport's sponsorship and promotions director said the deal further extends Nikon's association with golf. Nikon is already an official partner of the British Open.
He said: "Whereas usually it (Nikon) wouldn't be connected to tournaments such as the Ryder Cup, now the brand will be seen to be part of the wider golf world."
TalkSport
Nikon signs for TalkSport golf coverage
LONDON - TalkSport, the speech radio station, has signed up photographic brand Nikon as sponsor of its golf coverage for the rest of 2008.
_1.jpg)
.jpg)
