Talksport has signed a two-month promotions deal with Halls Mentho-lyptus.
The first promotion, on the "No-Nonsense Sport Breakfast" show, features a penalty shoot-out competition open to listeners.
A second promotion, on Football First from 7 to 10pm on weekdays, asks listeners to name their "Breathtaking sporting moments."
Both promotions will offer winning listeners the chance to take part in events such as motor racing and parachuting.
Impact head of sponsorship and promotions Adam Roland said: "We're delighted to have provided Halls Mentho-lyptus with a bespoke promotions campaign that is perfect for their product.
"It is a perfect example of the creative synergy that exists between Talksport's programming department and Impact that results in a promotion that delivers just what the client wants."