The company plans to triple the number of domains it reports on to 8,300 and increase its audience demographic reporting capabilities on brands by five times to 2,000. In addition it will combine audience behaviour measurement with surveyed attitudes into a single panel.
Nielsen//NetRatings said the changes would generate more comprehensive market coverage for clients and allow them to accurately investigate consumer opinions on individual brands.
Louise Ainsworth, managing director for Neilsen//NetRatings EMEA, said: "This increased investment in high-quality audience data will reap rewards for UK advertisers by enabling better targeting and a vastly improved understanding of audience behaviour across a much broader portfolio of sites."
Using the new techniques, Nielsen//NetRatings said it was able to identify Trader Publishing's Auto Trader as the most popular print title online based on unique audience figures, registering over twice the audience reach of second-placed title Which?
The survey also found that magazine websites for , , and , were heavily weighted towards older men, while proved to be the 'stickiest' site, averaging eight visits a month per individual user.
The top 10 print magazine websites by UK audience for October 2006 were:
1) Auto Trader - 1,555 ('000s)
2) Which? - (653)
3) Radio Times - (557)
4) Time Out - (526)
5) PC World - (316)
6) Rolling Stone - (297)
7) What Car? (291)
8) PC Pro - (273)
9) FHM - (256)
10) Maxim - (214)
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
_1.jpg)
.jpg)
