The global leader in information services for the media and entertainment industries is using the campaign to highlight how its television reports accurately reflect the viewing habits of all kinds of different people.
The campaign will comprise print, radio, online and cinema advertising, targeting Asian, African-American, Arabic and Hispanic consumers and opinion leaders, along with other media markets across the country.
The ad campaign will be launched in conjunction with the research group's ongoing community outreach initiatives.
In 2004, Nielsen spent time meeting and listening to communities from around the country to ensure that its measurements fully and fairly represented all television viewers.
Nielsen has partnered with Burrell, one of the nation's largest African-American full-service communications agencies, to roll out print ads featuring the faces of adults of various ages and ethnicities merged together, to illustrate the company's inclusive research methods.
Susan Whiting, Nielsen Media Research president and CEO, said: "The success of our research depends upon our ability to accurately measure and represent all TV viewers, so we strive to make sure that every ethnic group is included in the ratings."
The print ad copy will run in ethnic weeklies and national publications, translated in English, Chinese and Spanish for respective audiences.
The radio ads will run on top-rated African and American and Hispanic (Spanish- and English-language) stations. The campaign also includes on-screen ads in multicultural movie theatres.
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