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TOP 10 COMPANIES BY SPEND: AUGUST 2004

pounds

Capital One 4.17m

British Sky Broadcasting 3.59m

Hospital Plan Insurance Services 2.80m

MBNA Europe Bank 2.80m

SAGA Services 2.49m

Barclaycard Services 2.32m

Lloyds TSB 2.08m

BCA Book Club 1.98m

Norwich Union Direct 1.82m

Liverpool Victoria Friendly Society 1.67m

MAILERS BY VOLUME: AUGUST 2004

Capital One 9.28m

British Sky Broadcasting 6.53m

Hospital Plan Insurance Services 6.23m

MBNA Europe Bank 6.23m

SAGA Services 5.25m

Barclaycard Services 5.17m

Lloyds TSB 4.63m

Norwich Union Direct 3.84m

Liverpool Victoria Friendly Society 3.70m

Loans.co.uk 3.40m

TELECOM SECTOR SPEND: AUGUST 2004

pounds

Telewest Communications 0.80m

BT 0.56m

Ntl 0.42m

Virgin Mobile Telecoms 0.34m

Singlepoint 0.33m

Orange 0.26m

SAGA Services 0.21m

O2 0.17m

Caudwell Communications 0.11m

One.Tel 0.07m

HOLIDAY SECTOR VOLUME: AUGUST 2004

SAGA 1.58m

Direct Holidays 0.67m

Archers Tours 0.50m

Cumbria Cruise Club 0.48m

Wexas International 0.48m

Airmiles Travel 0.47m

Warner Holidays 0.37m

Lotus International 0.31m

Superbreak 0.31m

Thomas Cook 0.29m

Nielsen Media Research estimates direct mail spend by grossing up

mailing volumes from a panel of 6,000 individuals profiled and weighted

to be representative of the GB population, and applying our own

estimates of post and production costs. More information about our panel

is available on our website market movements.com