In addition to securing the new outdoor business, Nexus/H takes responsibility for all creative work for future outdoor campaigns from this year.
The agency has produced integrated campaigns for Suzuki across global TV, digital and press for more than 10 years. BLM also handles part of Suzuki’s £14m UK media account.
The agency picked up the new business following a competitive pitch in December.
The first wave of new outdoor activity launches next month, backed by a promotional push across other media. Nexus/H launched an outdoor campaign for Suzuki’s Swift model in the autumn, ahead of the formal pitch.
Suzuki’s general marketing manager Darren Ponsford said the firm was looking to increase its outdoor advertising to boost market share.
This latest win follows the restructure late last year of Nexus/H’s in-house media department, which is headed up by Dwight Thomas and Alex Ponsford.
The agency has produced integrated campaigns for Suzuki across global TV, digital and press for more than 10 years. BLM also handles part of Suzuki’s £14m UK media account.
The agency picked up the new business following a competitive pitch in December.
The first wave of new outdoor activity launches next month, backed by a promotional push across other media. Nexus/H launched an outdoor campaign for Suzuki’s Swift model in the autumn, ahead of the formal pitch.
Suzuki’s general marketing manager Darren Ponsford said the firm was looking to increase its outdoor advertising to boost market share.
This latest win follows the restructure late last year of Nexus/H’s in-house media department, which is headed up by Dwight Thomas and Alex Ponsford.
_1.jpg)
.jpg)
