Suzuki digital campaign for super mini and 4x4 models

Suzuki has launched a new integrated digital campaign that aims to raise awareness of its brand among drivers of super mini and 4x4 vehicles.

The campaign, entitled "throw life at it" positions Suzuki as an alternative choice for users.

The online campaign will feature a series of advertising formats over three months including expandable banners, leader boards, MPUs and standard banners.

They will appear on a range of lifestyle and motoring websites including Times Online, Channel 4 and Yahoo! Motoring.

It marks the first time that Suzuki have integrated online with more traditional media streams.

The campaign is supported by a national press campaign across lifestyle and national titles including FHM and The Telegraph.

Cormach Moore, client services director at Nexus/h the media and creative services agency said: "This campaign is about real life and real people. It has an honesty that reflects the Suzuki brand"

 


 

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