Suzuki Automobiles is rolling out the brand's first global TV campaign, for its flagship 4by4 Grand Vitara model, through full service agency Nexus/h.
It will debut in Australia and New Zealand before screening in the UK from January next year.
The 30-second execution, "What a Wonderful World", features couples in different parts of the globe driving the car and singing Louis Armstrong's famous song. TV will be supported by local outdoor and press activity.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
