The scheme, which will be headed up with its Captain Cash character, will be launched in a pull-out section. A £5 credit will be handed out to readers who sign up .
Captain Cash will be powered by Submission Technology, which runs the Greasy Palm site. at the end of last year with a view to transposing the Greasy Palm proposition onto the paper (see P&I November).
Katie Vanneck managing director of News International Customer Direct is heading up the scheme. stated the need to move away from giveaways such as free DVDs and towards creating customer loyalty.
Retail partners include Tesco Direct, Marks & Spencer and HMV.
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