This addition to the paper's uses Digital Window's ShopWindow technology to enable The Sun Shop's readers to compare 3.5m products from high street retailers such as Comet, M&S, Currys and The Body Shop.
The latest investment in the Sun Online, which is the UK's third most popular newspaper on the web, follows a series of tweaks to the Sun website with more changes planned according to editor Pete Picton speaking at the recent AOP
There are further plans to role out a Shopping Channel across the News of the World website in the coming weeks to provide exclusive deals to readers.
Lara Kelly, head of e-commerce at News Group Digital, said: "We want to offer Sun readers great deals and the very best exclusives from big brands and high street retailers. Partnering with Digital Window will mean we can offer our users the most exciting shopping propositions, giving them value and choice."
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