The New York Times devoted two full-time reporters to the sites covering Clinton Hill and Fort Greene, Brooklyn, and Maplewood, Millburn and South Orange, New Jersey, as well as an editor and a number of support and advisory staff journalists when it set the hyperlocal site up last spring.
The closure appears to be a clear admission that The New York Times could not make hyperlocal pay. It follows : "An explosion of interest among local merchants in advertising on hyperlocal sites has been just around the corner for a number of years now."
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