The campaign aims to raise the profile of the brand through high-impact press ads in women's weeklies including Heat, Grazia, Look, OK! and Closer, with sales being driven online through 'click to buy' digital activity. Copies of New Look's customer title, Most Wanted, will also be distributed with Look and Heat.
New Look's media agency, Trinity Communications, has created a , which is being hosted within the online version of New Look's customer magazine.
The campaign targets 16- to 34-year-old women who are fashion-minded and motivated by celebrity style and gossip.
The press ad creative was devised by creative agency, Chili. Media buying is handled by Zed Media. Microsite activity is created by Five by Five and New Look's customer magazine is produced by Publicis Blueprint.
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