The fashion retailer has appointed Publicis Blueprint to create the magazine as part of a drive to support the launch of 100 additional stores over the next year.
New Look, which, according to its trading update, is the third-biggest womenswear retailer in the UK, will boost its marketing activity to coincide with the store openings; a significant portion of spend has been earmarked for the magazine.
Insiders claim the brand has cut back on discounting and sales as it seeks to shed its downmarket image. Last year it also secured a tie-up with fashion designer Giles Deacon.
New Look performed strongly over the Christmas period, posting a growth of 9.7% year on year. The retailer is also the market leader in the women's footwear sector.
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