The site, www.landrover.com/gobeyond, has undergone an extensive redesign that places a strong emphasis on content. It also encourages user-generated content by allowing users to upload and share adventure experiences.
The website also provides access to Land Rover's online TV channel which has been upgraded to include features such as a film rating function and the option to add RSS feeds.
Redwood, which manages the editorial direction and content on the site, has also created a number of new films, available exclusively on Go Beyond TV.
To support Land Rover's 60th anniversary celebrations taking place this summer, Redwood and Land Rover have teamed up to offer consumers the chance to win their own adventure package of a £2,000 holiday and £800 digital camera on which to record their adventures. To enter, participants are invited to upload pictures onto the Go Beyond website, featuring their own adventure experience. The competition runs through to August.
Sarah Turner, senior account director at Redwood, said: 'Adventure is firmly at the centre of Land Rover's brand and gobeyond.com communicates this in an engaging and editorial way. The re-launched website is a collection of amazing stories and experiences which we believe will not only capture the imagination of our audience, but will inspire them to get out and find adventure for themselves.'
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