When did you launch your agency and what were your reasons for going it alone?
Breed Creative was relauched in August 2014 with a view to deliver strategic and creative solutions for engaging today’s high-street consumers. Retail is not what it used to be and more and more clients are seeking solutions that are lean, agile and inherently social. The growth of ‘clicks and mortar’ has had a dramatic effect on the high street and brands have to work far harder to converge the live environment with that of the digital space.
Social media is playing an enormous part in the trend for online purchases, with over 90% of consumers seeking recommendation and advise in the social sphere before they commit to purchase. So integration of social and live experience is more important than ever.
We have relaunched Breed with the ethos of create, capture and share. These are three things that intrinsically link brands and consumers in today’s digital society.
Which campaigns have been your favorites to work on this year and why?
We have recently delivered integrated social, retail and live campaigns for H&M, Paul’s Boutique, River Island and Palladium Boots, but a particular favourite has been working with Shore Projects: a new player in the contemporary watch market. We were tasked with their launch into the live retail arena and this campaign can be seen at Westfield White City in London.
How successfully has your agency traded so far?
We have relaunched and refocused so thus far the current forecast is looking incredibly good. With our relationships with clients such as Tesco, WH Smith, H&M and online clients such as eBay, we see 2015 as a very exciting year.
What were the biggest challenges of the year?
Juggling the workload of new and existing clients, new business pitches, the go-to-market strategy for the new agency proposition, launching our own vodka brand and our very own thought-leadership magazine, Hatch.
We have also partnered with a collective of very talented young entrepreneurs who are helping us to deliver outstanding hardware and software that integrates and amplifies live events into the social networks, as well as helping brands to grow their social ecosystems with the use of live events.
What have you got coming up this year?
We should be able to go public with news of an incredible project win with a global broadcaster in the very near future.
Do you have any long-term goals, targets and strategies for your agency?
The goals are simple: enjoy what we are doing, work hard and be nice to people.
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