The , created by Red Bee Media, features video clips, an interactive map detailing charity work going on around the globe and links to supporters' pages on ActionAid's social networking site .
MyActionAid will play a larger role on the main site as the charity begins to shift its focus to its audience, encouraging user-generated content and interaction.
Nathaniel Ashford, website and e-communications manager for ActionAid, said: "The developments are designed to increase overall engagement.
"Many other charity sites are information-based, but we feel that it's important to launch a site that will be audience focused.
"It's about getting people engaged with ActionAid, so we have included things like top five actions for people to do on our homepage -- this will be regularly updated and will let people know how they can help."
New design features also include a colourful "tag cloud", animated dropdown menus and links to affiliate pages on MySpace, YouTube, Bebo and Facebook.
_1.jpg)
.jpg)
