Tesco was responsible for the lion's share, accounting for 60.3 per cent of the total campaigns distributed. Lidl was the second most prolific campaigner, responsible for 11.8 per cent of emails, while Asda accounted for 7.4 per cent. The number of emails was down on the previous month, when the supermarkets sent 80 in total.
Company No of % of all Summary campaigns campaigns distributed Tesco 41 60.3 One or two newsletters a day sent to all subscribers and promoting daily deals Lidl 8 11.8 Two email campaigns a week, sent on Mondays and Thursdays, listing best current offers Asda (Wal-Mart) 5 7.4 Five Tuesday email updates, promoting wellbeing offers, CDs and DVDs Aldi 4 5.9 Four newsletters introducing new products received by subscribers on Thursdays Waitrose 3 4.4 Three newsletters promoting new-year offers and exclusive gifts Marks & Spencer 3 4.4 Three Friday newsletters promoting current offers J. Sainsbury 2 2.9 Two newsletters, delivered on no particular day, promoting half-price goods to buy online Harrods 1 1.5 One newsletter promoting the Harrods sale and offering free delivery on some orders
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