The festival, which opens on September 1 2008, will span the UK and involve in-store shopping competitions, fashion shows, blogs, cocktail parties, fashion workshops, tickets to events and consumer makeovers.
Money raised from 30 Days of Fashion & Beauty will be donated to the UK's leading breast cancer charities.
Photographer Mary McCartney has also agreed to produce an exhibition of photographs, to celebrate what fashion and beauty means to the British consumer.
A selection of the photographs will be auctioned for charity at a party during London Fashion Week. The exhibition will then be open to the public at a London gallery.
The festival will be supported online by a large integrated marketing campaign. This will include editorial coverage and major fashion and beauty supplements across all participating NatMags titles, including Harper's Bazaar, Esquire, Cosmopolitan, and Men's Health.
Participating websites will include , and .
Duncan Edwards, NatMags chief executive, said: "30 Days of Fashion & Beauty is a concept inspired by a similar initiative launched by the Hearst Corporation in New York in 2006. It was so popular that is it now a permanent annual fixture in New York, Los Angeles and Chicago.
"Earlier this year, our joint-venture partner ACP Magazines in Australia also ran a similar month-long event, which was hugely successful. Following this terrific track record, we've decided to bring this dynamic concept to the UK for 2008."
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