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The expansion plans were revealed by the publishing house's chief executive, Duncan Edwards, at yesterday's . New-look websites will be rolled out for magazines including Cosmopolitan and Harper's Bazaar.

A major factor shared by all the magazine web relaunches will be an increased use of video content. The drive is backed by the firm's $16.2m investment to acquire a 23% stake in video platform Brightcove.

The new Cosmopolitan site will go live next year and will use content from NatMag's Handbag portal, as will the Harpers' Bazaar website, which will relaunch at the tail end of 2007.

The remainder of NatMags' digital investment will be ploughed into core online brands such as Netdoctor and Handbag.com. Handbag TV, which will carry video and social networking, will go live in October.

NatMags has decided to invest in five core online brands, which also includes its successful Runner's World site, while its other brands form part of its 'All About You' as a portal for women aged 35-plus. It will include content from Prima, House Beautiful, She, Good Housekeeping and Coast, all of which will have their own mini-websites.