Most read: Big brand ads appear on controversial websites, says The Sun
It's a doomsday scenario for many brands – their adverts being placed next to unsuitable content. Yesterday, The Sun claimed that .
Reporting for Marketing, Ben Bold writes: "The Sun piece suggests ads for brands are being placed by software on the basis of keywords – so Royal Ascot, as a brand focused on horse-racing, has had ads positioned on sites dedicated to bestiality?"
Viral video: The Polish Fast and Furious 7
News from Poland where Orange Wednesday was not sacrificed to promote . VML Poland worked with (and we're quoting from the press release here out of sheer ignorance of well known Polish YouTube artists) "well known Polish YouTube artist" Cyber Marian to create spoof movie trailers. The Fast and Furious 7 parody has racked up 3.5 million views so far. Watch and you'll understand why.
Electioneering: Political stereotypes alive and well on social media
Haven't you heard? It's the social media election. And over on James Endersby of Opinium Research and Lili Osorio from Crimson Hexagon argue that . It's a thought provoking piece, but our eyes were caught by some of their research:
Using Crimson Hexagon to analyse the different interests or "affinities" of voters on social media reveals that Conservative voters are twice as interested in The X Factor and Chelsea as other social media users. UKIP voters are 30 times more interested in Top Gear and 14 times more interested in Sheffield, Labour voters are 16 times more interested in feminism and Lib Dem voters are 493 times more interested in Russell Brand than others on social media.
Excuse us while we tweet at our Chelsea supporting friend.
Not on social: Age UK ads respond to Facebook's campaign
, emphasizing how it creates friendship. Now, Age UK has riffed on the work to raise awareness of loneliness among older people.
that "the ads by J Walter Thompson London display the words 'no friends' over images of solitary older people. The campaign encourages people to donate £3 by text to help provide the older generation with companionship, support and advice. Around one million older people in the UK go more than a month at a time without seeing or speaking to anyone, Age UK said."
Tough questions: Tesco, Disney, Google and EE on retail
Speaking as part of the Marketing Agencies Association tRetail (tRetail is short for Transformation Retail) initiative, eight major brands were tasked with answering four questions about what the future of retail meant for them.
Our highlight is that Google, of all companies, made a forceful argument for the continued importance of a physical retail location. Watch the eight brands' representatives answer below then .
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Compiled by Jonathan Shannon
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