Most read: Suntory reviews €100m media business
MediaCom, which handles the £25 million Suntory account in the UK, will be on high alert after the owner of Lucozade, Orangina and Ribena .
Arif Durrani reports that "agencies from all of the big six holding groups, including other shops within WPP, are being invited to pitch. Suntory currently uses a number of agencies and the review may consolidate the work between fewer shops."
Opinion: Lessons from James Bond and Kingsman
Transmedia. For some, , but for Simon Pont, it's high time brands started to recognize its potential. "It is clear that the entertainment business is learning the language of brands and marketing – and it will arguably do so faster than the agency world can learn how to make legitimate and singularly entertaining content."
"This year's Kingsman is a positive roll call of Cool Britannia brands: Turnbull & Asser, Deakin & Francis, Drake, George Cleverley, Cutler & Gross, Smythson and Bremont.
"Under the banner of 'Curated British Luxury', men's style destination Mr Porter invites us to dress like a Kingsman, offering a 60-piece collection.
"Across their own digital and social graphs, eight brands (nine when you include Mr Porter) all excitedly promote Kingsman (and their 'hand-picked collaboration' with the movie), driving trailer views and product purchase."
to find out how Rolex's partnership with Deepsea Challenge 3D heralded a new creative and commercial direction for the watch brand.
Watch: Westfield's virtual reality shopping pop-up
Launched in March, Westfield’s immersive pop-up shopping experience at its London sites showed people how virtual reality and other technology might start to change the shopping experience. and spoke with Myf Ryan, director of marketing for Westfield UK and Europe, and Stuart Cupit, technical director of Inition, which helped to create the experience.
Top 5: Things CMOs can do to get fired
Sociomantic chief sales officer Robert Bosch has some unsolicited advice for poor CMOs (but he means it in the nicest way possible). He recognises that things are tough at the top in this ever-changing digital landscape. So here are his five things CMOs should not – we repeat, should not – do.
- Stay siloed
- Measure success the old-fashioned way — or worse, don’t measure at all
- Assume that "big data" is the best data
- Leave innovation and new partnerships to the agency
- Focus on customer acquisition at the expense of loyalty
Agree? You should really before jumping to conclusions. But once you have, let us know in the comments.
History of advertising: Bass Brewery's red triangle
What did you do for New Year's Eve? Whatever it was, we're sure it was a hell of a lot more fun than the experience of a particular Bass Brewery employee in 1875.
On 1 January 1876, the new Trade Marks Registration Act was coming into effect and the staffer had been told to queue overnight outside the registrar’s office to be the first to take advantage of it. As a result, the distinctive Bass red triangle logo is now Britain’s oldest trademark.
Fascinating stuff, but there's more in 北京赛车pk10's weekly series, a history of advertising in objects. .
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Compiled by Jonathan Shannon
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