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Abbott Mead Vickers BBDO has created a campaign focusing on the good causes that benefit from The National Lottery’s funding. It is the first ad from Camelot to unite all the lottery operator’s products under a single campaign. The spot shows children enjoying activity weekends, war veterans visiting memorials and people playing sport as a voiceover reads a poem. It will be supported by outdoor and digital work. The ad was written by Paul Brazier, art directed by Stephen Stretton and Larry Dyer, and directed by Thirtytwo through Pulse.