The National Lottery "Haircuts4Homeless" by Adam & Eve/DDB

The latest ad in The National Lottery's "Amazing starts here" brand platform features homeless people having their hair cut through lottery-funded community project Haircuts4Homeless.

The organisation was set up in 2014 by Stewart Roberts and has now expanded to 45 locations with National Lottery funding.

Credits

Client
Project name
Head of brand marketing
Head of One National Lottery partnerships and content group
Executive creative director
Chief creative officer
Copywriter
Art director
Agency producer
Chief strategy officer
Planning director
Managing partner
Business director
Account director
Account manager
Account executive
Media agency
Production company
Executive producer
Producer
Editing company
Editor
Post-production
MPC
Post-producer
Colourist
Music supervisor
Audio post-production
750
Soundtrack name and composer