EuroMillions 'paintball' by Abbott Mead Vickers BBDO
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Advertiser
Camelot -
Agency
AMV BBDO -
Sector
Government / Non-profit, Charities and Retail brands
Camelot's new ad campaign for its EuroMillions brand shows friends in a large paintball game on a tropical island.
The ad still highlights the large jackpots that can be won on EuroMillions but emphasizes sharing the jackpot with others.
The campaign will be featured on TV, cinema, radio, online and press.
