Camelot, operator of The National Lottery, has partnered EchoMany to launch its first personalised Twitter campaign, featuring Team GB athletes.
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The work kicks off on 6 August. It delivers immediate, personalised content from Team GB’s lottery-funded Olympic heroes, including Nicola Adams and Greg Rutherford, to supporters via Twitter.
Selected fans who tweet the campaign hashtag #IAmTeamGB will receive personalised content, which could include an image of a Team GB member holding a placard featuring the supporter’s name, or a bespoke video in which an athlete appears to reply to the supporter’s message using their phone.
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