Napster deal targets 1m NTL broadband subscribers

LONDON - NTL has struck a deal with Napster to roll the music company's newly launched UK service into its Broadband Plus high-speed content package.

Napster deal targets 1m NTL broadband subscribers

The deal will see the service offered to NTL's 1m-plus high-speed subscribers as part of the Broadband Plus package for an extra £6 a month. Broadband Plus costs £3.99 without Napster and £9.95 with, while the Napster service is usually available for £9.95 a month.

The move follows an initial launch deal by Napster to have its service offered as standard on all PCs sold through Dixons-owned stores. Napster is squaring up for a fierce battle for the European market with US rivals Apple -- due to launch its iTunes music store service in the UK tomorrow -- and Rhapsody, the RealNetworks-owned service also due in the UK this year.

NTL claims to be the country's largest broadband provider, announcing last month that it had signed up just more than 1m subscribers, although on a range of connection speeds, including a "midband" 150kbps product. However, NTL also said last month that it was doubling speeds for its customers, without an increase in price.

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