Under the multi-year partnership, the electronics retailer will promote the Napster music service on electronic items and Napster-branded products across 1,100 Dixons, PC World, The Link and Currys stores in the UK.
Dixons Group will offer UK consumers Napster 2.0 software preloaded on all own brand PCs together with an offer for a Napster Premium service subscription. The deal could include the distribution of pre-paid card, which will work in a similar way to a top-up phone card, though a code enabling users to access songs up to the card value. Pricing has not been announced -- and is dependent on arrangements with record labels.
As Dixon's sole provider of downloadable and subscription-based music, Napster will be promoted in the portable audio sections of stores with Napster branded blank CDRs CD wallets and CD labelling kits.
"This is an extremely important deal for Napster in the UK and represents a significant development in the evolution of the UK music market," Napster president Brad Duea said. "We are impressed with Dixon's Group's track record for driving the market for subscription an online services in the UK, such as Freeserve (now Wanadoo) and AOL."
"The market for online music in the UK has huge potential," John Clare, Dixons Group chief executive, said. "The combination of Napster's services and communities and Dixon's Group's retailing skills will create an unrivalled digital music experience for our customers."
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