LONDON - N-Dubz is launching an augmented-reality campaign for the launch of the group's forthcoming album, Against All Odds.
The campaign is by Total Immersion for the Universal Music TV/All Around The World artists.
The augmented reality campaign is triggered from data embedded within the album artwork.
When held in front of a home webcam, the artwork shows 3-D images of the band chatting to the viewer before giving an impromptu performance of the hit new single ‘I Need You'.
Consumers can turn the sleeve artwork around to view the band from alternative angles.
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