Red, which launched in February, raises money and awareness for the Global Fund to combat Aids, TB and malaria in Africa. Red partner companies, such as American Express, Motorola, Emporio Armani and Gap have created exclusive Red products that donate a portion of their sales to the Fund.
The European community will raise the profile of Red in cyberspace, enabling its users, which total 105m worldwide, to customise their profiles to show support for Red.
On September 21, MySpace will turn the European website's homepage red, and send a message to all European MySpace members encouraging them to support the project.
Bobby Shriver, chief executive officer of Red, said: "Red and MySpace are a great fit. MySpace is where Red consumers are -- the smart, young, connected people who are buying Gap clothing, Motorola phones, Converse shoes, Giorgio Armani, and using their American Express Red card.
"Its youthful base of creators and users are more aware of global issues such as Aids, making it the perfect forum for Red. Word of mouth can make a big difference in driving social change."
Jamie Kantrowitz, senior vice-president for marketing and content at MySpace Europe, said: "MySpace isn't just about connecting people -- it gives members tools to make a positive impact on the world. Our partnership with Red is a great example of how social causes and interest groups can benefit from engaging with the MySpace community."
Red is the latest brand to create a MySpace community, other brands include Adidas, Honda and X-Men.
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