From today, Agenda21 Digital will begin promoting the ad across men's interest sites, as well as high-end gifting sites and social media sites such as Facebook and Twitter.
Users will be encouraged towards where they will be greeted by the Myla Christmas Girls modelling Myla's lingerie, as seductive music plays in the background.
The user is asked to select their favourite model, who then guides them through a series of questions to help find the perfect lingerie or sleepwear for a lover.
Once the Myla girl has found a perfect item, she will model the set to show the user what it looks like on. If the user likes it, they can click the buy now button.
Tracy Solomons, head of eCommerce at Myla, said: "This Myla Christmas Girls viral is a build on our work from last year, adding in the 'helping to shop' mechanism.
"Christmas is obviously a key time for us and it's crucial that we get into the minds of affluent males as they make their gifting decisions. We hope the Christmas Girls will help to make seasonal shopping that little bit easier."
Kun Dang, head of natural media, Agenda21 Digital, said: "Through targeted seeding work across key areas of the web, the Myla Christmas Girls viral will not only entertain users but will help many a partner out of a Christmas present predicament. A Christmas present in itself."