LONDON - Muller has appointed VCCP to the £4 million Muller Rice ad account without a pitch.
This is the second piece of business that Muller has taken from TBWA\London which was previously the sole agency on the £14m account.
VCCP picked up its first piece of Muller business in January when it won the Muller Fruit Corners account after a pitch against and The Red Brick Road. TBWA will continue to work on the remaining Muller brands, including Müller Vitality and Müller Desserts.
Muller is currently advertising Fruit Corners on TV. The ad features the track 'It's Alright' by E17.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)