The ad, which carries the strapline 'Mix it your way,' takes as its central theme the concept that, together, two different things can create something special. The TV ads focus on the clash of two musical genres, beginning with vintage black-and-white footage of people dancing, accompanied by modern music. One execution shows Charleston dancers moving along to 90s pop dance anthem No Limit by 2 Unlimited, while another features tap dancers accompanied by Unbelievable by EMF. The nationwide campaign will run until November.
Creative agency: TBWA\London
Media agency: MediaCom.
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