Young people in China, Germany, India, Italy, Japan, Mexico, the US and the UK will be asked about how digital media have an impact on their lives.
The new research will look at the impact of viral video, instant messaging, email, social networks, mobile phones and online gaming.
The idea is to expand the research outside understanding the habits of early adopters or focusing too much on the technology itself.
It hopes to shed light on issues such as how today's youth differ from their predecessors; whether boys and girls use technology differently and why; and the role of entertainment media and brands in the future.
The research has been commissioned by MTV Networks International and is supported by Microsoft Digital Advertising Solutions. In the UK, it is being carried out by Sadek Wynberg Millward Brown.
Graham Saxton, senior-vice president of international research and planning at MTV, said: "We decided to commission a study into understanding genuine social change. By viewing technology within the wider context of young people's lifestyles we aim to demystify the digital generation and provide tangible insights for ourselves and our clients to continue engaging our audience now and into the future."
Full qualitative and quantitative results are expected by December 2006.
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