Each film shows workers trying a disastrous low-tech way to do what Live Messenger can do. For example, to transfer a big document a woman attaches the paper file to a carrier pigeon, which plummets to earth because of the weight.
To communicate with co-workers, one office uses messages written on paper and pushed into bottles -- but chaos ensues when they over-enthusiastically throw the bottles at each other.
In the last film, to send a message to an offline contact a woman climbs up to the roof of an office, lights a fire and attempts to send smoke signals. When she inevitably sets fire to her trousers a colleague has to rescue her with an extinguisher.
The virals introduce Live Messenger as the pain-free way to do messaging and offers free downloads of the software.
The campaign created and developed by AKQA and produced by viral agency Maverick.
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