The company has appointed Greenlight to handle its paid search activity, with a brief to develop a highly targeted campaign concentrating on the individual hotels in the Mr & Mrs Smith chain, as well as promoting price, special offers and their unique selling points.
Mr & Mrs Smith, which previously worked with DBD Media hopes the paid search strategy will help raise brand awareness and visibility, as well as increasing its return on investment and market share.
Greenlight will use its Quant tool to optimise keyword bids, whilst its Adapt technology will monetise inventories and stock levels to ensure that pay-pay-click ads are accurate in terms of product specification, pricing and availability.
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